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Highlights and Awards of the 2021 Divisional Conferences 

April – June 2021 Edition | Volume 1, Issue 2

ANPAD held three divisional conferences (events) in May: the  XXXI  ANPAD  Symposium  of Innovation,  Technology  and   Entrepreneurship;   the   VII   ANPAD   Conference   on  Management   and   Accounting   Education   and   Research  (EnEPQ);  and  the  IX  ANPAD Marketing  Conference  (EMA). These events aimed to foster the studies developed within the fields of ANPAD’s three academic divisions, considering the different subsystems and dimensions of analysis, as well as the Themes of Interest. 

 All     events     included   theoretical empirical     papers,  theoretical  essays,  and  technological  papers;  EnEPQ  also  accepted teaching  cases.  All  events  were  held  online  and  convened  researchers  from  all  over Brazil  and  abroad. The  novelty  was  the  live  broadcast  of  international  lectures  on ANPAD’s YouTube channel. 

TheXXXI    ANPAD    Symposium  of  Innovation, Technology and Entrepreneurship was held on May 17th and  18th, 2021,  under  the  responsibility  of  the Innovation, Technology  and  Entrepreneurship  (ITE) Division.  It  had  22 sessions  of  paper presentations  and  5  activities  proposed  by the Division. Its figures included 177 participants and 83 papers distributed in its 16 Themes of Interest. 

 The   keynote    speaker    was    Jack   Stilgoe,    Associate  Professor  in Science  and  Technology  Studies  at  University  College London, where he researches emerging technology governance. He gave the lecture RRI Research and Responsible Innovation  –  New  avenues  for business  and  society together with  Professors  Marko  Synesio  Alves Monteiro (Unicamp), Tatiana Iakovleva (Stavanger University), and Luciana Maines da Silva (Unisinos). The awardees were: 

  • Best  Paper of the Division: Which  Innovation  Capabilities  Are   Relevant   for   Technological   and   Non technological  Innovation? by  Leandro  da Silva Nascimento (PPGA/EA/UFRGS), Guilherme Freitas  Camboim  (PPGA/EA/UFRGS), and Paulo Antônio Zawislak (PPGA/EA/UFRGS) 
  • Best Tech Paper: Technology Transfer and the Development of Covid-19   Vaccine:   A   process analysis of   partnerships   involving  Brazil  by  Simone  Vasconcelos Ribeiro Galina (PPGAO/FEA-RP/USP), Eduardo   Francisco   dos   Santos  Gnisci (FEA-RP/USP), Rodolfo Paião de Campos (PPGAO/FEA-RP/USP), Isaac  Gezer  Silva de Oliveira (PPGAO/FEARP/USP), Matheus de Mello Sá Carvalho Ribeiro (PPGAO/FEA-RP/USP), and Patrícia Aparecida de Almeida (PPGA/FEA/USP); 
  • Lifetime Achievement Award: Edi Maria Fracasso; • Young   Researcher Award:   Dennys Eduardo   Rossetto (SKEMA Business School); 
  • Best Reviewer: honorable mentions for Leandro da Silva Nascimento (PPGA/EA/UFRGS), Roberto Rivas Hermann (Nord University),   Emidio Gressler  Teixeira (PPGAdm/UNISINOS), Rodrigo Luiz Morais da Silva (PPGADM/UFPR),and Wilson Engelmann(UNISINOS). 

 At the initiative of the Division’s Coordination, a poll was carried out to choose from three options a new event name that  was  more  representative  of  the  Division. The  winning  name   was   Symposium   of   Innovation,   Technology   and Entrepreneurship(SITE). 

The VII ANPAD  Conference  on  Management  and  Accounting Education and Research (EnEPQ) was held on May 20th and 21st, 2021, under the responsibility of the Academic Division of Management & Accounting Education  and Research (EPQ). It had 29 sessions of paper presentations and 6 activities proposed by the Division. Its figures included 175 participants and 102 papers presented distributed in its 8 Themes of Interest. 

 The keynote speaker was Professor Miguel Pina e Cunha, from  Universidade Novabde  Lisboa, Portugal.  His  talk  was  about Research   Movements   and   Theoretical  Dynamics   in  Organizational Studies. he awardees were: 

  • Best Paper of  the  Division:  Cartography  as  a  Method  of  Research  for  Studies  on Workers’  Subjectivity:  An  analysis  of  a  cartographic  trajectory  of  migrants  and  refuge  by  Laura  Alves Scherer (UNIPAMPA  and  PPGA/EA/UFRGS)  and Carmem Ligia Iochins Grisci (PPGA/EA/UFRGS); 
  • Best Paper from    a    Master’s    Thesis:  Sustainability  Discourse  as  Formally Manifested  by  a  Brazilian  Public  University:  Revelations  from  its  documentary  production by  José  Florentino Vieira de Melo  (Program  in  Public Management   and   International Cooperation/UFPB)  and Ana Lúcia de Araújo Lima Coelho (PPGA and PGPCI/UFPB). 

The IX ANPAD Marketing  Conference  (EMA) was  held on May 25th and 26th, 2021, under the responsibility of the Marketing Division (MKT). It had 39 sessions of paper presentations and 5 activities proposed by the Division. Its figures included 303 participants and 156 papers presented across its 18 Themes of Interest.  

The keynote speaker was Professor Christine Moorman, from the Duke University and Editor-in-Chief of the Journal of  Marketing. She  talked about  Developing  High-Impact Marketing Scholarship: An editor’s view The awardees were: 

  • Raimar Richers Award (Best Paper of the Division): Airbnb Performativity: Touristic experience    reverberation  on    social system by  Marlon  Dalmoro  (PPGSAS/UNIVATES), Diego Costa Pinto (Master  and  PhD  Programs/NOVA Information  Management  School), and  Márcia  Maurer  Herter; 
  • Best Paper from  a  Doctoral  Dissertation: The Upgrade Paradox: Are better products bad for consumers? by Maria Alice  Pasdiora  (PPGA/EA/UFRGS)  and  Vinicius Andrade Brei (PPGA/EA/UFRGS) 
  • Best Paper from a Master’s Thesis: Impact of Storytelling on Employee’s Innovative  Work Output:  The  mediator’s inspiration role by Rafaela Serdan Rodrigues (PPA/UEM) and Juliano Domingues da Silva (PPA/UEM) 
  • Best Reviewer: Marlon Dalmoro (PPGSAS/UNIVATES)
  • Young Researcher Award: Fernando de Oliveira Santini (Unisinos)
  • Lifetime Achievement Award:  Angela  Maria  Cavalcanti da Rocha (PUC-Rio) 
  • Award for  Services Provided  to  the  Brazilian  Academy  of  Marketing  (Marketing Fellow): Cláudio Hoffmann Sampaio (PUCRS), José Mauro da Costa Hernandez (FEI  and EACH/USP),  and  Paulo Henrique Müller Prado (UFPR) 
  • Best Marketing Article Published    in    International  Journals: Customer   Engagement   in   Social   Media:   A framework  and  meta-analysis  by  Fernando de Oliveira Santini, Wagner   Junior   Ladeira, Diego   Costa   Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio, and Barry J. Babin  
  • Best Marketing Article Published  in  Brazilian  Journals: An   Integrative   Model   to   Predict  Product   Replacement  Using  Deep  Learning  on  Longitudinal  Data  by  Vinicius Andrade Brei,  Leonardo  Nicolao,  Maria  Alice  Pasdiora, and Rodolfo Coral Azambuja. 

 Despite  the obstacles  of  the  present  moment  and  the  uncertainties  surrounding  us,  we  have managed  to  meet  the divisional events’ purpose with the effort of the entire community. 

Published by at 11/21/2022 às 21:02