ANPAD held three divisional conferences (events) in May: the XXXI ANPAD Symposium of Innovation, Technology and Entrepreneurship; the VII ANPAD Conference on Management and Accounting Education and Research (EnEPQ); and the IX ANPAD Marketing Conference (EMA). These events aimed to foster the studies developed within the fields of ANPAD’s three academic divisions, considering the different subsystems and dimensions of analysis, as well as the Themes of Interest.
All events included theoretical empirical papers, theoretical essays, and technological papers; EnEPQ also accepted teaching cases. All events were held online and convened researchers from all over Brazil and abroad. The novelty was the live broadcast of international lectures on ANPAD’s YouTube channel.
TheXXXI ANPAD Symposium of Innovation, Technology and Entrepreneurship was held on May 17th and 18th, 2021, under the responsibility of the Innovation, Technology and Entrepreneurship (ITE) Division. It had 22 sessions of paper presentations and 5 activities proposed by the Division. Its figures included 177 participants and 83 papers distributed in its 16 Themes of Interest.
The keynote speaker was Jack Stilgoe, Associate Professor in Science and Technology Studies at University College London, where he researches emerging technology governance. He gave the lecture RRI Research and Responsible Innovation – New avenues for business and society together with Professors Marko Synesio Alves Monteiro (Unicamp), Tatiana Iakovleva (Stavanger University), and Luciana Maines da Silva (Unisinos). The awardees were:
- Best Paper of the Division: Which Innovation Capabilities Are Relevant for Technological and Non technological Innovation? by Leandro da Silva Nascimento (PPGA/EA/UFRGS), Guilherme Freitas Camboim (PPGA/EA/UFRGS), and Paulo Antônio Zawislak (PPGA/EA/UFRGS)
- Best Tech Paper: Technology Transfer and the Development of Covid-19 Vaccine: A process analysis of partnerships involving Brazil by Simone Vasconcelos Ribeiro Galina (PPGAO/FEA-RP/USP), Eduardo Francisco dos Santos Gnisci (FEA-RP/USP), Rodolfo Paião de Campos (PPGAO/FEA-RP/USP), Isaac Gezer Silva de Oliveira (PPGAO/FEARP/USP), Matheus de Mello Sá Carvalho Ribeiro (PPGAO/FEA-RP/USP), and Patrícia Aparecida de Almeida (PPGA/FEA/USP);
- Lifetime Achievement Award: Edi Maria Fracasso; • Young Researcher Award: Dennys Eduardo Rossetto (SKEMA Business School);
- Best Reviewer: honorable mentions for Leandro da Silva Nascimento (PPGA/EA/UFRGS), Roberto Rivas Hermann (Nord University), Emidio Gressler Teixeira (PPGAdm/UNISINOS), Rodrigo Luiz Morais da Silva (PPGADM/UFPR),and Wilson Engelmann(UNISINOS).
At the initiative of the Division’s Coordination, a poll was carried out to choose from three options a new event name that was more representative of the Division. The winning name was Symposium of Innovation, Technology and Entrepreneurship(SITE).
The VII ANPAD Conference on Management and Accounting Education and Research (EnEPQ) was held on May 20th and 21st, 2021, under the responsibility of the Academic Division of Management & Accounting Education and Research (EPQ). It had 29 sessions of paper presentations and 6 activities proposed by the Division. Its figures included 175 participants and 102 papers presented distributed in its 8 Themes of Interest.
The keynote speaker was Professor Miguel Pina e Cunha, from Universidade Novabde Lisboa, Portugal. His talk was about Research Movements and Theoretical Dynamics in Organizational Studies. he awardees were:
- Best Paper of the Division: Cartography as a Method of Research for Studies on Workers’ Subjectivity: An analysis of a cartographic trajectory of migrants and refuge by Laura Alves Scherer (UNIPAMPA and PPGA/EA/UFRGS) and Carmem Ligia Iochins Grisci (PPGA/EA/UFRGS);
- Best Paper from a Master’s Thesis: Sustainability Discourse as Formally Manifested by a Brazilian Public University: Revelations from its documentary production by José Florentino Vieira de Melo (Program in Public Management and International Cooperation/UFPB) and Ana Lúcia de Araújo Lima Coelho (PPGA and PGPCI/UFPB).
The IX ANPAD Marketing Conference (EMA) was held on May 25th and 26th, 2021, under the responsibility of the Marketing Division (MKT). It had 39 sessions of paper presentations and 5 activities proposed by the Division. Its figures included 303 participants and 156 papers presented across its 18 Themes of Interest.
The keynote speaker was Professor Christine Moorman, from the Duke University and Editor-in-Chief of the Journal of Marketing. She talked about Developing High-Impact Marketing Scholarship: An editor’s view The awardees were:
- Raimar Richers Award (Best Paper of the Division): Airbnb Performativity: Touristic experience reverberation on social system by Marlon Dalmoro (PPGSAS/UNIVATES), Diego Costa Pinto (Master and PhD Programs/NOVA Information Management School), and Márcia Maurer Herter;
- Best Paper from a Doctoral Dissertation: The Upgrade Paradox: Are better products bad for consumers? by Maria Alice Pasdiora (PPGA/EA/UFRGS) and Vinicius Andrade Brei (PPGA/EA/UFRGS)
- Best Paper from a Master’s Thesis: Impact of Storytelling on Employee’s Innovative Work Output: The mediator’s inspiration role by Rafaela Serdan Rodrigues (PPA/UEM) and Juliano Domingues da Silva (PPA/UEM)
- Best Reviewer: Marlon Dalmoro (PPGSAS/UNIVATES)
- Young Researcher Award: Fernando de Oliveira Santini (Unisinos)
- Lifetime Achievement Award: Angela Maria Cavalcanti da Rocha (PUC-Rio)
- Award for Services Provided to the Brazilian Academy of Marketing (Marketing Fellow): Cláudio Hoffmann Sampaio (PUCRS), José Mauro da Costa Hernandez (FEI and EACH/USP), and Paulo Henrique Müller Prado (UFPR)
- Best Marketing Article Published in International Journals: Customer Engagement in Social Media: A framework and meta-analysis by Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Márcia Maurer Herter, Claudio Hoffmann Sampaio, and Barry J. Babin
- Best Marketing Article Published in Brazilian Journals: An Integrative Model to Predict Product Replacement Using Deep Learning on Longitudinal Data by Vinicius Andrade Brei, Leonardo Nicolao, Maria Alice Pasdiora, and Rodolfo Coral Azambuja.
Despite the obstacles of the present moment and the uncertainties surrounding us, we have managed to meet the divisional events’ purpose with the effort of the entire community.
Published by at 11/21/2022 às 21:02