Exploring the Future of Marketing: EMAC Regional Conference opens call for papers

Until April 30, researchers can submit papers for the 2024 EMAC 2Regional Conference, which will take place between September 25 and 27, 2024 in Lisbon, Portugal.

The conference, organized by ISEG and EMAC, has the theme “Exploring the Future of Marketing: Reshaping the Role of Marketing in Society”.

It is recommended that papers submitted explore the following themes:

• Technology-enabled consumer behavior patterns;

• Sustainable consumption;

• Consumer vulnerability and Privacy research;

• Strategic marketing shift towards digitalization and sustainable growth;

• Digital sales and Marketing management;

• Service, retailing and consumer experience;

• Branding and Innovation;

• International and Cross-cultural marketing;

• Business-to-business marketing, among others.

All submissions must be made in PDF format and submitted online through the submission link.

For more information, visit the event website: https://www.iseg.ulisboa.pt/event/emac-2024-exploring-the-future-of-marketing-reshaping-marketings-role-in-the-Society/