São Paulo will host ACR Latin America 2025

From June 25 to 27, 2025, São Paulo will host the ACR Latin America Conference 2025, an event that brings together experts, academics, and professionals from around the world to discuss advancements in the field of consumer behavior. With the theme “The Human Touch: Nurturing Consumer and Societal Well-Being,” the conference proposes a reflection on the impact of human interactions on individual and social well-being, encouraging the exchange of ideas and collaboration among participants. 

ANPAD (Brazilian Academy of Management) is one of the event’s supporters, reinforcing its commitment to the development of research and knowledge in the field. 

The program will begin on June 25 with plenary sessions, a doctoral symposium, workshops, and an opening reception. In the following days, the event will feature full paper presentations, discussions of ongoing research (working papers), and interactive activities. The closing on June 27 will be marked by a gala dinner. For those looking to make the most of their experience in São Paulo, post-conference activities will be offered to stimulate connections between participants and the city. 

Confirmed keynote speakers include prominent names in the field: 

• Daniela Cachich, President of the Beyond Co Business Unit at Ambev, recognized by Forbes as one of the most influential women in Brazil and one of the best CMOs in the country, with extensive experience in innovation and leadership in global consumer goods companies. 

• June Cotte, Professor of Marketing at Ivey Business School, former president of the Association for Consumer Research, and co-editor of the Journal of Consumer Research. June leads research on ethical consumption behavior, time management, and family behavior issues. 

• Rajesh Bagchi, Professor and Associate Dean at the Pamplin College of Business at Virginia Tech, known for his contributions to understanding consumer decision-making and its impact on social well-being. His research is widely recognized and internationally awarded. 

Those interested in presenting their papers can submit them in the competitive papers or working papers categories until January 25, 2025. Evaluation criteria include originality, methodological rigor, and relevance to the field. 

For more information, visit the website: https://acr.insper.edu.br/.