English/US
The 50th edition of the Macromarketing Conference will take place in Rio de Janeiro from June 22nd to 25th, 2025, with the theme “Questioning markets and marketing: advancing Macromarketing from multiple worldviews”. The event will bring together scholars from around the world to discuss how different cultural and social perspectives can influence and transform markets and marketing.
Researchers can submit full papers, extended abstracts, or short abstracts until January 31st, 2025. The evaluation results will be announced on March 15th, 2025, and the revised version of the papers must be submitted by April 15th, 2025.
Registration for the event will be open from March 24th to May 31st, 2025. More information can be found on the official Macromarketing Conference website. The event offers a unique opportunity to deepen discussions about how markets can be analyzed and transformed through a diversity of worldviews, seeking more inclusive and sustainable solutions.