English/US
Between December 9 and 11, 2024, Professor Emílio José Montero Arruda Filho, President-Elect of ANPAD, attended the First Marketing Research Seminar of Ceará (SEPEMCE), held at the University of Fortaleza (UNIFOR), in Fortaleza, Ceará. The event, organized by researchers from leading institutions in the state (PPGA-UNIFOR, PPGA-UECE, PPAC-UFC, and PPGADM-UFCA), featured a program focused on academic and professional advancement in the marketing field.
SEPEMCE stood out for its diverse range of lectures, specialized workshops, and the PDW 2024, which provided significant support to young academics. The workshop offered constructive feedback and recommended papers for fast-tracking in renowned journals, such as RCA and Contextus, enhancing the impact of the research presented at the event.
During his participation, the President-Elect of ANPAD presented SPELL – Scientific Periodicals Electronic Library, the electronic library created by ANPAD in 2012. The platform offers free access and indexing to over 70,500 scientific documents in the fields of Public Administration, Business Administration, Accounting, and Tourism. The initiative aims to increase access to knowledge, provide impact metrics, and raise visibility for Brazilian journals, especially those not yet included in international databases like Scopus and Web of Science.
Another highlight is that UNIFOR will host ANPAD Annual Meeting – EnANPAD 2026, ANPAD’s major annual event, which for more than four decades has brought together professionals and academics from the fields of Management, Accounting, and related areas. The partnership between ANPAD and the university will be essential for the realization of the event, which traditionally attracts thousands of researchers and professionals.