English/US
Insper (São Paulo, Brazil), a non-profit higher education and research institution, will host the 1st Industrial Marketing Management (IMM) South America Summit from October 2 to 4, 2024. This event is of great significance to the academic community and professionals in the Business-to-Business (B2B) Marketing field. The Summit is organized in partnership with the Industrial Marketing Management journal, an international reference in the field, classified as ABS3 and Qualis A1, with an impact factor of 8.890.
This unprecedented event in South America aims to consolidate a network of researchers in the B2B marketing field, promoting academic research and strengthening ties between academia and industry. Over the three days of the conference, attendees can participate in activities that include discussions with industry professionals on the first afternoon and academic paper presentations on the following days.
Among the event’s highlights is the participation of Christopher Plouffe (University of Tennessee at Chattanooga, UTC), who will be the Keynote Speaker. Professors Gabriel Gonzalez (Fowler College of Business, San Diego), Willy Bolander (Texas A&M University), and Maria Rouziou (Texas A&M University) will also be present as moderators in the Session with Practitioners. Additionally, the Academic-Practitioner Paper Development Workshop will be conducted by Professors Adam Lindgreen (Copenhagen Business School), Ad de Jong (Copenhagen Business School), and Robert Morgan (Cardiff University).
The deadline for article submissions is today, August 1, 2024, at 11:59 PM (Brasília time). Interested parties must follow the submission guidelines established by IMM.
To access the complete program and register for the 1st Industrial Marketing Management (IMM) South America Summit, click on the following link: 1st Industrial Marketing Management IMM South America Summit.